Location: Denver, CO
Reports to: Sr. Director, Field Marketing
About Copado At Copado, we are revolutionizing the way organizations approach Salesforce DevOps. Our comprehensive suite of solutions empowers teams to collaborate more effectively and deliver higher quality software faster. We are committed to innovation, excellence, and fostering a culture of continuous improvement.
We are seeking a strategic and results-driven Senior Manager to lead our North American event strategy. This is a role for a leader who understands that Event Marketing is not just about logistics—it is a primary engine for Demand Generation and Pipeline Acceleration.
Reporting to the Sr. Director of Field Marketing, you will act as the "Captain" of the show floor for our marquee moments (Salesforce World Tours, TDX, Dreamforce). You will bridge the gap between Marketing, Sales, and Product to ensure every event delivers measurable ROI through high-quality meetings, pipe-in-the-room execution, and flawless brand experiences.
Your Roles & Responsibilities
Strategic Planning & Pipeline Acceleration
Operate Tier 1 events as a primary demand generation channel. Shift the focus from "brand awareness" to measurable growth in pipeline generation and acceleration.
Own the strategy for maximizing face-to-face time. Work with Sales leadership and field marketing to pre-book prospect and customer meetings, executive dinners, and ancillary networking events. Ensure dedicated meeting rooms are utilized effectively to accelerate deals/host executive meetings.
Leverage AI-driven insights and tools to enhance the prospect/customer experience, using data to personalize pre-event outreach and ensure precise onsite meeting matchmaking.
Execute comprehensive internal rollouts for Sales and BDR teams. Provide rules of engagement, target attendee intelligence, and messaging playbooks and sales ready templates/kits to ensure the field is prepared to convert onsite interactions.
Operational Excellence, Brand & Staffing
Operationally excellent at managing large B2B marketing events. Must be detail oriented and able to coordinate diverse teams to come together for a moment in time that makes a big impact on prospects and customers.
Act as the brand guardian of the brand on the show floor. Ensure every kiosk, demo station, signage, staff apparel and content aligns strictly with corporate brand guidelines and provides differentiation. You will actively monitor the booth to ensure it remains pristine, professional, and "on brand" at all times.
Oversee all onsite staffing readiness and logistics. This includes selecting the right mix of technical and sales staff, creating coverage schedules, and delivering pre-event training to ensure every staff member is on-message, approachable, and proactively engaging attendees.
Partner with Product Marketing and SEs to coordinate session content and technical demo setups. Ensure demo stations are functioning perfectly and tracking engagement metrics.
Cross-Functional Leadership & Support
Act as a strategic resource and force multiplier for internal teams (e.g., Partner Marketing) that may lack dedicated event staff. You will actively step in to provide guidance, templates, or direct operational support to ensure all activations meet Copado’s high standards.
Source, negotiate with, and manage external agencies and vendors (fabricators, AV, F&B, hotels, etc) to deliver high-quality production within budget.
Performance Reporting & Analytics
Define and track clear KPIs for every event, including booth scans, MQLs, conversions, meetings booked, and pipeline influence. Move beyond any vanity metrics to report on true business impact. Responsible for all metrics updated and current in Salesforce.
Lead post-mortem reviews within one week and +2 months of event completion, delivering analysis on lead quality, meeting outcomes, and logistical learnings to leadership.
Own the AMER event budget with precision. Ensure rigorous reconciliation, distinct tracking of spend, and strict adherence to quarterly financial targets (aiming for high ROI).
Required Professional & Technical Expertise
Professional Expertise:
5+ years experience in B2B Event Marketing (SaaS preferred, Salesforce ecosystem an added bonus), with a proven track record of managing end to end trade shows (e.g., Dreamforce, World Tours).
On-site Management Skills: You are comfortable correcting issues on the spot, coaching staff on booth etiquette, and fixing brand inconsistencies immediately.
Service-Oriented Mindset: You are willing to roll up your sleeves to help other internal teams succeed, even if it falls slightly outside your core remit.
Sales Alignment: Strong experience working directly with Sales leadership and BDR teams to drive pipeline outcomes.
Project Leadership: Experience running events with extended team members contributing to the project from diverse organizations. (IE: marketing, sales, customer experience/support, pre-sales/SE, and executive leadership team) Track record for pulling teams together in common work streams and communication channels.
High ownership and urgency: Ability to operate autonomously in a fast-moving environment and manage multiple complex projects simultaneously.
Technical Expertise:
Marketing Tech Stack: Proficiency in Salesforce (campaign management) and Marketing Automation platforms is required.
Lead Retrieval: Experience with event lead capture tools and integrating them into the lead flow process.
Expert proficiency in Slack —utilizing Workflows, Canvases, and integrations to automate event updates and manage complex logistics.
Project Management: Proficiency in Project Management tools (e.g., Asana, etc) to manage complex event workback schedules.
Logistics Knowledge: Deep understanding of venue operations.
Benefits
Copado offers a comprehensive benefits package, which includes:
Competitive salary and performance-based bonuses.
Comprehensive health, dental, and vision insurance.
401(k) Plan
Paid Time Off
Wellness Perks
Copado is Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Copado does not accept unsolicited headhunter and agency resumes. Copado will not pay any third-party agency or company that does not have a signed agreement with Copado.
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