Copado is the #1 DevOps platform for Salesforce and the emerging leader in AgentOps — helping the world's most innovative companies ship faster, smarter, and with greater confidence. We power the full software delivery lifecycle for Salesforce teams, from AI-assisted development to automated testing and release management. As we accelerate our next phase of growth, we are looking for a bold, pipeline-obsessed marketing leader to own our global events and field marketing engine.
As Sr. Director, Global Events & Field Marketing, you will be the architect and operator of Copado's worldwide field presence — translating global brand strategy into localized, high-impact activations that generate and accelerate pipeline. You will lead a lean, high-performing team and work in lockstep with Sales, Alliances, and RevOps to ensure every event and field motion drives measurable business outcomes.
This is a senior leadership role for someone who thrives at the intersection of strategy and execution, who can build repeatable programs at scale, and who is relentlessly focused on pipeline influence, cost efficiency, and cross-functional alignment.
Own end-to-end strategy, planning, and execution of Copado's global event portfolio — including flagship industry events (Dreamforce, TDX), proprietary executive experiences, regional roadshows, and partner co-marketing events.
Build and operationalize a consistent, repeatable, and scalable process for global event execution that improves lead conversion and reduces cost per Sales Accepted Lead (SAL).
Lead the quarterly event activation calendar, aligning event types and timing to product launches, sales cycles, and key market moments (e.g., TDX in Q1, Dreamforce in Q3).
Maximize event ROI through disciplined pre-event targeting, on-site engagement, and rigorous post-event follow-up in partnership with Sales and Marketing Operations.
Deploy a tiered field marketing activation menu across three motion types:
Executive & High-Touch: Regional Executive Dinners, Roundtables, and VIP Experience Days targeting C-suite and senior decision-makers.
Pipeline Acceleration: Technical Test Drives for technical buyers and Deal-Closer Sprints to hyper-personalize the late-stage sales cycle and drive Closed-Won outcomes.
Regional Scale & Demand: Promoted Webinars, Industry Networking Mixers, and Regional Roadshows in key metro hubs.
Partner with Sales leadership (RVPs and AEs) to identify Tier-1 target accounts and regional pipeline gaps, leveraging intent data to trigger account-specific ABM outreach.
Maintain a high-cadence alignment rhythm with Sales, RevOps, and Alliances to optimize lead routing, speed-to-quote metrics, and multi-product attach rates across Enterprise and Commercial segments.
Grow and operationalize the partner marketing function to support the global channel strategy (SI, GSI) through "market to," "market through," and "market with" initiatives.
Build strategic GTM plans with key partners (e.g., Salesforce, Accenture) and support Alliances in enabling partners through content, workshops, and certification campaigns.
Produce joint partner case studies and co-branded content that highlights customer success and drives partner-sourced pipeline.
Champion a customer-first narrative across all field and event activations — ensuring every program begins and ends with how Copado helps customers achieve outcomes faster and smarter.
Collaborate cross-functionally to produce a steady cadence of customer success assets: video testimonials, case studies, and joint partner stories that fuel event content and sales conversations.
Tailor messaging to segment-level pain points and the business impact of the AgentOps transformation across Enterprise and Commercial audiences.
Own and steward the global field marketing and events budget, allocating resources proportionally across regions and sales segments based on ACV booking goals and pipeline priorities.
Establish and maintain a consistent pipeline attribution model that accurately reflects the impact of field, event, and partner activities on sourced and influenced pipeline.
Track and report on key performance metrics including: FM Influenced Pipeline, Event Sourced Pipeline, Cost per SAL, AOV trends, and partner certification numbers.
Drive budget discipline — balancing brand investment with measurable ROI across all product lines.
Lead, mentor, and grow a global field marketing team, fostering a culture of continuous learning, agility, and overdelivery.
Build team capacity and operational infrastructure to scale digital ABM capabilities and regional execution without proportional headcount growth.
Model Copado's values: Customer Success, Trust, Quality, Alignment, and Outcome-Obsession.
10+ years of B2B marketing experience, with at least 5 years in a senior field marketing or events leadership role, ideally within SaaS or enterprise software.
Proven pipeline ownership — a track record of directly influencing $10M+ in pipeline through field and event programs.
Global events expertise — hands-on experience managing large-scale industry events (Dreamforce, AWS re:Invent, or equivalent) as well as intimate executive programs.
Sales partnership DNA — a natural collaborator who earns trust with Sales leadership and operates as a true GTM partner, not a support function.
Partner/Alliance marketing experience — familiarity with SI/GSI partner ecosystems and co-marketing program design.
Data-driven mindset — fluency in pipeline attribution, marketing analytics, and ROI measurement; experience with Salesforce CRM and marketing automation platforms.
Budget management acumen — experience stewarding multi-million dollar budgets with discipline and creativity.
Exceptional storytelling and communication skills — ability to translate complex product narratives into compelling, audience-specific event experiences.
Agility under constraint — comfortable operating with lean teams and limited resources while maintaining high standards of quality and impact.
Salesforce ecosystem knowledge is a strong plus; familiarity with DevOps, AI, or AgentOps categories is a bonus.
Be at the forefront of the AgentOps category — a genuinely new and exciting market narrative.
Work with a passionate, global team that values trust, quality, and overdelivery.
High visibility, high impact role with direct influence on company revenue.
Competitive compensation, equity, and benefits.
Flexible, remote-first work environment.