About Copado
Copado is the #1 DevOps Platform for Salesforce and the Cloud. We harness the power of native CI/CD and Robotic Testing to drive digital transformation for 1,000+ of the most innovative brands on the planet — from Coca-Cola to eBay to Volkswagen. Our low-code platform unites non-technical admins and pro-code developers on the same system and empowers enterprises to scale end-to-end software delivery across multi-cloud environments.
The impact on your business? 20X faster releases, 94% fewer production bugs and 46% more Salesforce ROI. The impact on your team? No more late nights, weekend war rooms or stressful release days.
Copado is looking for a Senior Marketing Manager to own field marketing across global markets. This is a high-impact, high-visibility role at the intersection of regional execution and global strategy — you'll be the connective tissue between our global brand vision and the on-the-ground programs that move pipeline and close deals.
You'll work hand-in-hand with Sales leadership to design and deliver a mix of executive engagements, technical activations, and regional events that position Copado as the undisputed leader in AgentOps. This role requires someone who is equally comfortable building a strategic plan and rolling up their sleeves to execute it — all within a lean, fast-moving team environment.
Build and manage a regional field marketing activation menu spanning executive dinners, roundtables, VIP experience days, technical test drives, and regional roadshows across key metro hubs.
Partner with Sales leadership (RVPs and AEs) to identify Tier-1 target accounts and deploy account-specific ABM outreach and late-stage "Deal-Closer Sprints" to accelerate opportunities to Closed-Won.
Scale demand through promoted webinars, industry networking mixers, and regional events timed to key moments in the sales cycle.
Operate as a single, high-performing engine with Sales and Alliances — maintaining a high-cadence alignment rhythm to optimize lead routing, speed-to-quote, and multi-product attach rates across Enterprise and Commercial segments.
Distribute field marketing budget proportionally across sales segments based on ACV booking goals, ensuring dedicated support where it matters most.
Leverage intent data to trigger timely, relevant outreach and ensure marketing investments are tied directly to pipeline outcomes.
Bring Copado's AgentOps and Agentia messaging to life across all regional activations, tailoring storytelling to address segment-specific pain points and the business impact of AI-powered DevOps.
Champion customer-centric storytelling — every event, campaign, and touchpoint should start and end with how Copado helps customers achieve outcomes faster and smarter.
Serve as a regional ambassador for Copado's brand, ensuring consistent, on-brand experiences that build trust with customers and partners alike.
7+ years of B2B marketing experience, with at least 3 years in field marketing, demand generation, or a closely related role.
Proven ability to plan and execute a diverse mix of field programs — from intimate executive dinners to large-scale regional events — with measurable pipeline impact.
Strong collaboration skills with Sales, with experience working directly alongside RVPs and AEs to align marketing to revenue priorities.
Comfortable operating in a lean team environment, managing multiple programs simultaneously without sacrificing quality.
Data-informed mindset — able to use intent data, attribution insights, and pipeline metrics to make smart investment decisions.
Excellent written and verbal communication skills, with a talent for translating complex technical value propositions into compelling narratives.
Experience marketing DevOps, SaaS, or enterprise software platforms.
Familiarity with AI-powered products and the ability to articulate their business value to both technical and executive audiences.
Experience with Salesforce co-marketing programs or the broader Salesforce ecosystem.
Background in ABM platforms and digital demand generation tools.